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Chevrolet Cruze configurator goes live |
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Sep 03, 2010 - 4:07 PM - by Chevy Forums
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Filed under: Car Buying, Budget, Sedan, Chevrolet

Heads up, compact fans; the configurator for the 2011 Chevrolet Cruze has officially gone live. If you've got a few hot seconds to spare as your work week comes to a close, you can build up your new Bowtie fuel miser any way you so please. It doesn't take long to click off enough options to have the Cruze sitting pretty at just shy of $26,800 including destination. Of course, that kind of coin will fetch you a sunroof, spare tire, RS appearance package, navigation and just about everything else your heart could desire in LTZ trim.
Of course, the frugal among you can sink your teeth into a $16,995 LS model, complete with a naturally aspirated 1.8-liter four-cylinder engine, six-speed manual transmission and not much else. If it were us laying down the coin, we'd probably hold off until we got word exactly how much ... [Read More]
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0 Replies | 1 Views
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Chevrolet signs Tim Allen as brand's new voice |
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Sep 03, 2010 - 3:00 PM - by Chevy Forums
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Filed under: Marketing/Advertising, Chevrolet, GM, Celebrities
General Motors has officially announced that television and movie star Tim Allen will be the new "voice of Chevrolet," starting with a series of ads that will begin airing on September 7. These ads will be for the all-new 2011 Chevrolet Cruze, and while Allen is a big-name with a very recognizable voice, GM's vice president of marketing, Joel Ewanick, reminds us that "the car will be the star."
Allen is best known for his starring role on the long-running 1990s sitcom Home Improvement, as well as his roles in The Santa Clause movies and as the voice behind Buzz Lightyear in the Toy Story trilogy. In addition, Allen is also a well-known automobile enthusiast and has an extensive car collection. He is a native of Detroit, Michigan, and has a strong love for classic... [Read More]
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0 Replies | 12 Views
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Report: GM asks Chevy dealers to buy Honda Civic, Toyota Corolla for Cruze comparison |
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Sep 02, 2010 - 10:37 AM - by Chevy Forums
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Filed under: Car Buying, Chevrolet, Honda, Toyota
 2011 Chevrolet Cruze - Click above for high-res image gallery
Even with the impending launch of the Volt later in the Fall, the Chevrolet Cruze may be the biggest vehicle General Motors will launch in the U.S. this year. The reason is money. The Cruze should make some of it, while the Volt and its pricey development and battery packs likely won't for a long time.
The Cruze looks pretty good to us, but we know that the new sedan will only be successful if it is properly launched and marketed. So how do you best show off a refined interior, 10 standard airbags and more hip- and shoulder-room than the top sellers in the class? Automotive News reports that The General will ask its 3,000 dealers to... [Read More]
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0 Replies | 48 Views
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